▼ Leadership
     ● Board of Directors
     ● Management Team
 
 
 
Leadership
      
         
 

Board of Directors

      
         
 

John is the Executive Chairman of our Board and Group Chief Executive Officer (“Group CEO”) of our Company. In 1984, John established our predecessor company, Petra Foods Limited (the company name was changed to Delfi Limited in 2016), as our Chief Executive Officer and at that time was also appointed as a Director on our Board.

As Executive Chairman and Group CEO, John provides unified leadership, bridging strategic governance with operational excellence. He fosters a culture of mentorship and robust debate within the Board, ensuring strong governance, independence, and the execution of sustainability strategies. Simultaneously, he directs daily operations, leads the executive team, and implements Group policies. By ensuring the Board receives timely, high-quality information, John bridges management and oversight, enabling the Board to effectively discharge its duties to drive the Company’s strategic objectives.

With over 45 years of experience in the cocoa and chocolate confectionery industries, John has been an influential leader since launching his career with our Company in 1974. After roles in US banking and development, he returned to Southeast Asia in 1984 to establish our Company and was appointed Chief Executive Officer. Under his leadership, the company achieved significant recognition, including the 2004 Enterprise Award. John’s professional contributions have been widely noted, notably receiving the Best CEO title in 2011, Businessman of the Year in 2012, and the SG50 Outstanding Chinese Business Pioneers Award in 2015.

John is the Chairman of the Executive Committee and a member on the Nominating Committee, and the Risk Management Committee.
  

John Chuang Tiong Choon
("John")
 Executive Chairman and
Group Chief Executive Officer
Executive Director

 
         
         
 
Chin was appointed as an Independent Director to our Board on 1 October 2024 and is the Lead Independent Director (“Lead ID”). As Lead ID, his role is to maintain robust governance related checks and balances to the Board and serve as an additional independent oversight, acting as a principal point of reference for shareholders and the Board.

Chin has 40 years of experience in financial and general management in both MNC and Asian settings in the cocoa ingredients and chocolate confectionery industry.

Chin began his career in the industry in 1984 at De Zaan Far East Pte Ltd (Grace Cocoa) as its Chief Accountant. He was later transferred to W. R. Grace (Singapore) Pte Ltd, and in 1998 he rose to the rank of Chief Financial Officer (Asia Pacific).

In 2001, Chin joined Petra Foods Limited (our predecessor company) as its Chief Financial Officer and retired from the Company in 2013. He subsequently served on the Board of SGX-listed JB Cocoa Ltd as an Independent Director from 2014 to 2024, including as Non-Executive Chairman from 2023 to 2024.

Chin is Chairman of the Risk Management Committee, and a member of the Audit Committee, the Nominating Committee, and the Remuneration Committee.
  


Chin Koon Yew
("Chin")
 Lead Independent Director
  
         
         
 

Graham was appointed as an Independent Director of our Company on 1 January 2023. Graham has had over 40 years of experience as a public accountant at PricewaterhouseCoopers (“PwC”) in Australia, the United States, and most recently in Singapore where he was a partner for 20 years in Singapore. He retired from his position as an Assurance Partner at PwC Singapore on 30 June 2017.

Graham is currently a director of the Robert Connor Dawes Foundation which acts to fund research into the treatment of paediatric brain cancer and to support patients. He also serves as a director on the Board of MS First Capital Insurance Limited, a non-life insurance company with a long presence in Singapore. From 2012 to 2016, Graham served as a Council member for the Singapore Business Federation (“SBF”) and was a Board member of the Australian Chamber of Commerce, Singapore for 18 years, where he held office bearer roles for all that time including as President from 2010 to 2013.

Graham qualified as a member of the Institute of Chartered Accountants in Australia and New Zealand and a Fellow of the Institute of Singapore Chartered Accountants.

Graham is the Chairman of the Audit Committee and a member of the Sustainability Committee.
 

Graham Lee
("Graham")
 Independent Director

 
         
         
 

Meng Tat was appointed as an Independent Director to our Board on 1 June 2023. Meng Tat has experience in consumer-focused industries with over 34 years in several fields including banking, tourism, and beverages. In January 2022, he retired from the position of Chief Executive Officer, Non-Alcoholic Beverages (“NAB”) of Fraser and Neave, Limited (“F&N”). At F&N he was responsible for overseeing and driving the growth strategies of the NAB business, which has operations and investments in Indonesia, Malaysia, Myanmar, Singapore, Thailand, and Vietnam. Other positions that Meng Tat held in the past include Chief Executive Officer of Wildlife Reserves Singapore and Chief Executive Officer of Heineken-APB (China).

Meng Tat also holds directorships as Chairman of the Council for the Singapore Cancer Society, and a Board Director, Vocational Service, of the Rotary Club of Singapore West. From 2023 to 2025, Meng Tat served as an Independent Director of Vietnam Dairy Products Joint Stock Company (Vinamilk).

Meng Tat is the Chairman of the Nominating Committee and a member of the Audit Committee, Remuneration Committee, and the Sustainability Committee.
 

Lee Meng Tat
("Meng Tat")
 Independent Director

 
         
         
 
SB was appointed as an Independent Director of our Company on 1 October 2024. SB has over 40 years of experience in the cocoa ingredients and chocolate confectionery industry and possesses in-depth knowledge and experience in quality assurance and quality development.

Since 2022, SB has been Operations Director at Sinopac Consultant Services (S) Pte Ltd (Sinopac). She has also been responsible for the manufacturing operations of Steenland Chocolate B.V., a subsidiary of Sinopac. Since 2023 SB has served as Executive Director of Steenland Chocolate B.V.

From 1991 to her retirement in 2021, SB worked at our Company as part of the original team of key executives who together built the Cocoa Ingredients Division into one of the world’s largest cocoa ingredients suppliers before its divestment in 2013. She originally joined the Company as the Director of Quality Assurance, Technology and Operations in 1991, working her way over the years to become the Chief Operation Officer in 2014. She retired from our Company on 30 June 2021.

Before joining us, SB worked for Chocolate Products (M) Sdn Bhd, in roles encompassing quality control and production, and in De Zaan Far East (S) Pte Ltd as Quality Assurance and Development Manager, and Vice President (Quality Assurance and External Project Development) in 1989.

SB is Chairwoman of the Remuneration Committee and the Sustainability Committee. She is also a member of the Nominating Committee, and the Risk Management Committee.
 


Lim Seok Bee
("SB")
 Independent Director
  
         
         
 

Joseph was appointed to our Board on 2 March 1999 as an Executive Director. He has almost 40 years of experience in senior management positions in the chocolate, confectionery, and cocoa industries. Joseph is responsible for for the overall management and business development of our branded business. As an integral part of his current role, Joseph mentors company staff who work in the business development, marketing, and sales areas.

From 1980 to 1983, he was appointed President of McCoa Inc. (Philippines). From 1983 to 1984, Joseph worked as a Personal Assistant to the President of Allied Foods Management (Singapore). In 1984, he was subsequently appointed as Chief Operating Officer for both PT Perusahaan Industri Ceres and PT General Food Industries. He has served in various senior executive positions within the Group since.

Joseph serves as a member of the Executive Committee.
 

Joseph Chuang Tiong Liep
("Joseph")
 Chief Growth & Marketing Officer
Executive Director

  
         
         
 

William was appointed to our Board on 31 May 2001 as an Executive Director and is responsible for the overall business expansion of our business. As an integral part of his role, he is responsible for our current joint ventures including Delfi-Orion Ltd. and Delfi Yuraku Pte Ltd. William has over 35 years of experience in senior management positions in the chocolate, confectionery, and cocoa industries.

William serves as a member of the Executive Committee.
 

William Chuang Tiong Kie
("William")
 Business Development Director
Executive Director

 
         
         
 
   
     
 
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